No Industry Wide Puffs Per Cigarette Standard

The more I review electronic cigarettes, the more I realize the need for a standardized puff per cigarette system.  Right now most sellers are sticking to a 15 puffs equals a cigarette counter for promoting home many cigarettes their cartridge equals.  But what defines one puff?  A short draw or a standard long draw common to vapers?  I’m noticing this more as marketing strategies are increasing the price of their products by posting claims their cartomizer is equal to more cigarettes.

I’m noticing the companies post higher claims of cigarette to cartomizer ratio, but how can we prove this?  My personal experience is that some cartomizers last longer than others that are from the same company, flavor and nicotine strength.  I tend to stick to e-liquids because I know exactly home much e-liquid I buy.  But should there even be a doubt?  I ask this because I want buyers like me to have the peace of mind knowing we got exactly what the product promised at the time of you buy them.

I throw this out there so the industry doesn’t get corrupted by a select few with less than favorable business and marketing ethics.  This is one area where the FDA can help the end buyers.  With agreed upon regulations that have clear violations in place we can would be able to at least have consequences for those businesses that practice deceitful campaigns.

Now, don’t get me wrong, I am finding a larger percentage of e-cig vendors are open and up front about their products and I believe in their integrity.  But all it takes is a few bag eggs to ruin the cake for everyone (horrible analogy I know, but you get where I’m coming from).