There are times when reading the news makes you take notice and be amazed.  That moment happened for me the morning of February 1st, 2012 when I read about a growing leader in the electronic cigarette world speak out against the slew of proposed e-cig bans and tax increases.  Not only did they speak out, but they did so with well thought out direction and a strong clear tone that left no mistake how they felt about the swirling sea of state legislated discussions that have been taking ever increasing aggressive stances against e-cigs.

The rising tide of unsupported criticism that is building due to this movement seems to have pushed blu Cigs, one of the largest distributors and manufacturers of electronic cigarettes, into putting there proverbial “foot down” and speak out against these stinging allegations.

blu Cigs … is firing back against false broad-based claims, including those that allege all e-cig companies are marketing to minors. As lawmakers use this new tack in an attempt to vilify an entire industry, blu has taken proactive precautions to ensure minors cannot purchase its e-cigarettes – using the same process that alcohol and tobacco companies must mandatorily use to verify age for all online and phone purchases, each and every time.

… blu does not offer flavors with traditional adolescent appeal like fruit punch, bubble gum, or chocolate.

Jason Healy, President of blu Cigs comments, “We maintain the absolute highest standards when it comes to the retailers we choose, so to make these false accusations and call them out as irresponsible when it comes to e-cigarette sales is negligent. Our retail partners operate to the highest standard – and aggressively I.D. all customers for each and every sale. …  Federal and state governments claim that high taxes on e-cigs are designed to price out consumers, but these increases are purely based on fiscal reasons, and completely contrary to consumer health advocacy … If consumer health is their primary concern, as it should be, then premature bans and tax hikes are not in the public’s best interest.”

A 2010 study co-authored by Dr. Michael Siegel of Boston University’s School of Public Health actually concluded that e-cigarettes are safer than tobacco cigarettes, and have the potential to become a smoking cessation device.

Read the article here at marketwatch.com.


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