First All E-Cigarette Shop Opens in UK

The Smoke-No-Smoke German group opened its first all multi-flavored electronic cigarette shop in Britain, Rugby Warwickshire, called fag-free tobacconist (“fag” is the UK’s slang for cigarette, so no emails please).  They have 6 stories in Germany already and hope to spread the stores over England quickly.

They sell flavored disposable e-cigs with a “try before you buy”  policy.  They are focusing on current cigarette smokers.  They are attacking even the nobility:

“Her name was Lady Denbigh, she came in and has gone away to recommend it to her Lord husband,” said Jim Lacey, Managing Director of the company.

With smokers as their target audience Jim says they have about a 95% sales ratio with walk in customers.  The reasoning ranges from smokers looking for an alternative that doesn’t contain the almost 5000 carcinogens that regular cigarettes do.   Also they are cheaper:

“I think it’s a combination of a number of factors really. The cost is 80 per cent cheaper than cigarettes and the sensation is as real as it can be to smoking without actually smoking.” says Jim.

Read the article here at newstoday.co.uk.